Fmcg sector in rural bihar mridanish jha abstract: the purpose of the paper is to study the brand awareness and consumer preference in rural areas of bihar and to study the consumer preference in fast moving consumer goods category over the years rural areas of bihar has seen substantial improvement in. Message from techsci research over the years, india fmcg industry has been growing at a robust pace on account of increasing income levels, changing consumer lifestyle, growing internet penetration and booming e-commerce market moreover, organized retail sector, new product launches by indian as well as. Vital contributor to india's gross domestic products the field of consumer behavior is the study of individual, group keywords: consumer buying behavior, fmcg, bath soap, demographic factors, psychographic factors behavioral the present research paper attempts to identify the factors affecting the. Preference for fmcg products based on 4 a‟s (ie awareness fmcg products in rural market which revealed that people in the rural market have on an average awareness about most of the products also, in response to advertising further, to explore his research aptitude, he has presented a research paper. Keywords: fast moving consumer goods (fmcg) supply chain management ( scm) this paper has been announced in the following nep reports: nep-all- 2016-04-23 (all new papers) nep-pay-2016-04-23 (payment systems & financial technology. This paper aims to explore relationship marketing and the existence of relationships in mass consumer markets from the consumers' perspective, with the focus on the consequently, the research concludes that there is a necessity to move away from relationship rhetoric in fmcg markets, and to explore the true nature of.
Packaging are most appealing to customer to whom they attract towards the purchase of product scope: in this research paper data have been gathered about how brand packaging elements influence on consumer buying behavior in perspective of fmcg in detail this research has filled the gap by encompassing all the. Junior research fellow, department of management studies, indian school of mines, dhanbad, jharkhand - 826 004, india professor, department of management studies, indian school of mines, dhanbad jharkhand this paper focused on the important factors that affect the rural purchase behaviour of fmcg products. Has also increased the affordability of purchasing the costly products by the rural people marketer should understand the price sensitivity of a consumer in a rural area this research paper will be therefore an attempt to study the advertisement and sales promotion impact on fmcg sector in rural india and the overall. Asian journal of management research online open access publishing platform for management research research article issn 2229 – 3795 in the above context this paper analyses the scope of ingredient consuming and expensive process and in the case of fmcg products such as shampoos or.
Current paper attempt to discuss the role of innovative marketing and innovative fmcg an overview fmcg products are those product which have short life span which are used for short time and are replaced within days , week, month or within a year seminar/conference and published 7 research papers in reputed. International journal of marketing, financial services & management research vol2, no 1, january 2013, issn 2277- 3622 online available at www indianresearchjournalscom 41 emerging challenges and prospects of fmcg product development in india g nagarajan dr j khaja.
Studies and research papers on fmcg products are presented in this paper verstraeten, d van den poel, a prinzie & p van kenhove (2002) stated in their study that in the marketing domain, sequential patterns have been usefully deployed for predicting various aspects of customer purchase behavior hence, the goal of.  observed that in punjab, majority of rural respondent's preferred fmcg products in medium package sizes at medium price range and wanted more value for money products selvaraj  in his research regarding rural consumer behavior observed that 'nearness' was the most significant factor influencing their purchase.
Research report::indian fmcg industry july 30 fmcg industry personal care food & beverages fabric wash, household cleaners oral care, hair care, skincare, cosmetics, hygiene and paper lower priced packs have improved accessibility and increased the pace of penetration of fmcg products. This paper focuses on understanding factors that affect the keywords: trust factor, price points, brand visibility, value for money, rural purchase, product education objective of this research was to identify the underlying factors influencing the purchase decisions of rural consumers with reference to purchase of fmcg.